Kuala Lumpur, 3rd March 2020: In the unique setting of an Orang Asli-inspired Tadom Hills Resort, Giti and distribution partner Kit Loong gathered together with various fleet and dealer customers to celebrate a year of success. In a follow-up from the 2019 Gyration workshop, this year’s event continued the theme of progressing knowledge within the commercial tyre industry.
Together with a full truck display, traditional foods, awards, competitions, and live entertainment featuring a fire show and Orang Asli dance, learning workshops were held on numerous subjects, including the effects of heat on tyres and how to combat it. This focus was the reason for designing the event title - ‘Kinetic Ignition’. Using Giti tyres and applying Kit Loong’s SC3OCT maintenance service methodology are key ways to combating heat build-up, which is a major cause of critical tyre failures. Managing the three key elements of speed/distance, inflation/load, and tread/compound was discussed in-depth both from a product and service point of view, combining the two key elements of the Giti/Kit Loong partnership.
Alongside the professional technical talks and fun activities, Giti Tire and Kit Loong collectively launched the “Giti SC3OCT MSP”, a new Mobile Service Provider program that blends the strength of the two organisations, working together to provide the safest and longest running tyres for fleets in Malaysia.
Mr. Matthew Wai, Giti Tire Malaysia Country Manager, explained: “This is the second year we held the Gyration event, and we continue to emphasise the importance of combining quality products, professional services, and useful information in order to maximise tyre life. Malaysia is a market with an influx of innumerable brands. So unlike some trading companies which encourage people to buy more tyres for better business, Giti’s mission is to help our clients be able to consume less tyres instead.”
Mr. Kenneth Teh, Managing Director of the Kit Loong Tyre Commercial Group, echoed the sentiment. “We are always looking at better ways to help our clients operate the safest fleets and maximise their investment in tyres, which is their second largest expenditure after fuel. Managing heat is a crucial factor in prolonging a tyre’s life. By utilizing SC3OCT services, we are able to show fleets how best to manage heat build-up for safe operation and long tyre life”, said Mr. Teh.
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a newly opened tire factory in South Carolina, USA.
In addition to its wide network, Giti Tire has a strong motorsports presence, including participation in the renowned Nürburgring 24 Hours endurance race, the Fun Cup racing series in the UK, tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world. The company is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
About Kit Loong Commercial Tyre Group
Kit Loong Commercial Tyre Group is Malaysia’s only full-service fleet tyre solution provider. With 88 years’ experience in new, retread and tyre-related services. All our solutions are awarded with the international accreditation for service methods certified by UKAS for ISO certification and Standards Malaysia.
We have spent the past ten years investing in and re-engineering our operation, while upgrading our services to create a full-service partner that offers: new tyre distribution from leading brands, KAYEL retread tyre distribution (the top quality retread tyre in Asia), owner casing retread services in our top-of the range facilities, both automated and on-site diagnostic and tyre management tools, tyre maintenance support and outsourcing, functional maintenance training, data-management and strategic IT solutions and finally a nationwide Tyre Rescue Service.